Come behind the scenes of the tools, dashboards, funnels and business systems I've been building with AI, and see what may now be possible inside your own business.
With Tamryn Sherriffs. Not a developer. A business owner who builds.Every business owner I know keeps one. Some of it's written down. Most of it lives in your head, filed under "one day".
Finish a few of those sentences before you scroll on. Hold on to them. That's what this workshop is about.
Subscribe to software, then bend your business to fit the way it works.
Developers, agencies, designers, funnel builders. Brief them, wait, pay, repeat.
Not recklessly, and not instead of every tool you pay for. But more and more, you can build what your business actually needs, with AI as your implementation partner.
The first two haven't gone anywhere. Part of being a capable business owner now is knowing which of the three makes sense, and when.
For years I taught entrepreneurs positioning, messaging, offers, lead magnets, funnels, selling and advertising. I ran Freedom Safari, Coaching Wingwoman and Scale With Grace, and a done-for-you team that built it all for clients.
My agency charged roughly R100,000 to R250,000 to execute that for a client. For people starting out, it was worse. They weren't just learning to sell. They were learning cash flow, risk, tech, funnels, ads and how to manage contractors, all at once, while paying for all of it.
People got overwhelmed. I got frustrated and burnt out. At the start of 2025 I retired from that side of my business, because I believed the cost of execution had simply got too high.
The strategy was never the hard part. The infrastructure was. To do it properly, a business owner needed a whole crew:
Five to ten years of backlog. About three months.
In 2026 I launched a completely separate education business teaching Airbnb. It wasn't meant to be an AI experiment. I just started building, with Claude and ChatGPT working beside me.
Over about three months I finished projects that had sat on my list for years: products, workshops, sales pages, funnels, ad assets, customer journeys, dashboards, sales reporting, customer tracking, internal tools, forms, workflows and fulfilment systems.
The offer went from idea to selling in about six weeks. Under my old model, most of those six weeks would have gone on briefing, coordinating and waiting for contractors, with tens of thousands of rand spent before a single sale.
Here's what I didn't learn: that AI makes business easy. It doesn't. You still need judgement, commercial sense, courage, sales ability and the ability to say clearly what you need.
In the workshop I won't talk about these on slides. I'll open them, show you the business problem each one solves, and what it would have taken to build the old way.
Reads my tracking sheets and shows sales, ad performance per workshop, follow-ups and the full funnel in one place.
Customer names and emails blurred
Straight from my Paystack account, 2 September to 2 October 2026. The peaks line up with workshop weeks.
Workshop tickets at R497, paid by card, QR and EFT through the pages I built.
Customer names blurred
These are my own results from one business. They are not typical and your results will vary. The workshop is about what you can build, not a promise of income.
Written, designed and deployed without a copywriter, designer or developer.
The offer workshop attendees see next, with their ticket credited.
Answer a few questions, get a paste-ready listing written to Airbnb's limits.
A profit calculator and a workload estimator inside the product: real numbers, worked out live.
Five answers in, a dated plan to go-live out.
One base rate in, a season-by-season pricing plan out.
What I actually typed, and what came out the other side.
This isn't just an "AI for coaches" thing. My husband, Warwick, runs a solar business.
Instead of continuing to shape the company around HubSpot, he built custom internal systems for it with AI: the CRM, the workflows and the operational pieces that fit how his team actually works.
I build things that sell. Warwick builds things that run the place. Side by side, they show the same shift in two very different businesses.
Not everything belongs on this list for everyone. Some systems should stay with established software or a professional developer, and knowing which is part of the workshop.
I'm not telling you SaaS is dead or that you should cancel your software. I'm telling you there's a third option, and that you need a way to decide when to use it.
In the workshop I'll take you through the questions I ask before building anything:
No slides about AI. Real systems, opened live, and a clear method you can use the next morning.
Ten years of teaching implementation, and why the cost of doing it properly drove me out.
AI as implementation capability, which is far bigger than writing emails and posts.
I open the real systems behind my education business and walk you through them.
What an established operational business built instead of defaulting to generic software.
The method I use every time, and why AI is not your strategist.
When to build, when to buy, and when to hire a professional.
A guided exercise to turn your list into one clear first build.
The business owner still has to know what they're solving and say it clearly. That's why the method starts where it does.
Twenty-plus years in entrepreneurship, communication, training, consulting and online business. Not a developer. A business owner who builds.
I'll tell you what worked, what didn't, and where I still call in a professional.
No. I don't code either.
Basic familiarity helps, but it isn't required. This isn't software training. It's about what you can build and how to think about it.
The workshop is mostly demonstration, method, and working out what you'd build first. You'll leave with a clear first build in mind, not finished software.
It's designed for people with an existing business, real professional expertise or a commercially grounded project. If you're still looking for a business idea, this isn't the right room yet.
Absolutely not. Part of the workshop is learning to think clearly about build, buy or hire. Plenty of software should stay exactly where it is.
Claude and ChatGPT are the main examples, because they're what I use. The method matters more than any one platform.
No coding background is needed. You do need to be willing to engage with technology, because that's the whole point.
You've spent years asking one question about the things on your list.
Who do I hire to build this?
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